When customers visit the Gemklip Design Store at Kamanahalli, we want them to leave with a new experience. A feeling of excitement that makes them want to return again, maybe even with a few friends. This depended, to a great extent, on the interiors and store decor.
Gemklip Design Store – Bangalore
Achieving this result and at the same time, avoiding lame shopping gimmicks, would be a challenge. After a few brainstorming sessions, we settled on an idea that we taught would work.
What did we do?
Our new store decor was inspired by the classic crossword. On long strips of card suspended from the ceiling, we had hints printed on one side and blanks on the other side. Customers would walk around the store, trying to crack the hints and get answers to the crossword. For every answer they get right, they are eligible for a discount coupon, which they blindly pick from a basket. These coupons double up as cute bookmarks.
Discount catch phrase
Puzzles
How did it help?
The footfall in the store seemed to increase soon after the game was in place, which proves that with a little creative thinking, it easy to capture attention.
This idea seemed to impress because the customers left with a feeling of superiority, as they were able to crack the hint and get a discount in the process. It was a win-win situation.
The tactic seemed to work incredibly well, with customers coming back to claim discounts, bringing their friends along, and even posting reviews on social media.
How often does it happen that you’re reading an engrossing book and you come across a piece of text that really takes your fancy. You want to mark it for future reference, but you look around and there isn’t a pencil or pen in sight and you are too cozy to get up and go …
With the new year around the corner we wanted to see if we could challenge ourselves and create yet another calendar. Only this time we wanted to consider the possibility of building something that could be potentially turned into a product as well. Sustainability was a key factor right from the start. We wanted to …
Sketching ideas are the first steps in the design process and something every designer should do. Sketching isn’t just limited to designers, it occurs in many careers that require something to get built. Design Sketches help to convey ideas, demonstrate functionality, visualise user flow, and illustrate anything that requires human interaction. Gemklip hosts design sketching …
It’s human nature to take for granted the simplest objects we use in our day to day lives. We don’t really think about them, we don’t wan’t to know who designed them, we don’t want to know how it came to being (most of us, at least). To us, it is just something that does …
Store Decor Ideas- Make a game of it !
When customers visit the Gemklip Design Store at Kamanahalli, we want them to leave with a new experience. A feeling of excitement that makes them want to return again, maybe even with a few friends. This depended, to a great extent, on the interiors and store decor.
Gemklip Design Store – Bangalore
Achieving this result and at the same time, avoiding lame shopping gimmicks, would be a challenge. After a few brainstorming sessions, we settled on an idea that we taught would work.
What did we do?
Our new store decor was inspired by the classic crossword. On long strips of card suspended from the ceiling, we had hints printed on one side and blanks on the other side. Customers would walk around the store, trying to crack the hints and get answers to the crossword. For every answer they get right, they are eligible for a discount coupon, which they blindly pick from a basket. These coupons double up as cute bookmarks.
Discount catch phrase
Puzzles
How did it help?
The footfall in the store seemed to increase soon after the game was in place, which proves that with a little creative thinking, it easy to capture attention.
This idea seemed to impress because the customers left with a feeling of superiority, as they were able to crack the hint and get a discount in the process. It was a win-win situation.
The tactic seemed to work incredibly well, with customers coming back to claim discounts, bringing their friends along, and even posting reviews on social media.
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