One of the lesser known areas in which design creates an impact is social issues. Gemklip has always believed in turning problems into opportunities. However, designing a Social Campaign / movement is a lot like designing a product – it is to turn a problem into an opportunity. This is one of Gemklip’s core principles.
Which cause to pick?
To begin with, we had to pick a cause. Some bane in society for us to tackle. For instance, a quick scan of our surroundings immediately reveals that smartphone addiction is on the top of that list.
” A dark consensus about screens and kids begin to emerge in Silicon Valley. I am convinced the devil lives in our phones and is wreaking havoc on our children” – The New York Times
” Helplines are flooded with calls from parents desperate to disengage their children from smartphones, so they can focus on their coursework” –The Hindu
” Raising awareness of ones own smartphone use can be the first step in the right direction of decreasing smartphone addiction.” – The Guardian.
How did we go about it?
We chose this problem – excessive screen time, and set to work. We launched the campaign first, at a school. A stall was set up during the Carnival at Oasis International School, Bangalore.
Some kids demonstrate to parents the harmful effects of screen time, and how to curb them. They were assisted by vibrant posters, flyers and wore Coolheads, a Gemklip product designed specifically for campaigns. Here’s how it went.
Service learning program on Smartphone Addiction.
What next?
Following the success of this campaign, we took “social design” to the Open Day of IISc (Indian Institute of Science, Bangalore). Similarly, another stall was set up at Ripples. Here, we handed out flyers and interacted with students and parents.
Coolheads – An eye-catching product for Campaigns and events.
Coolheads was a product designed in such a way that it is ideal for campaigns. Firstly, they are attention grabbing headbands that are easy to put on and manage. In addition, they shout out a clear message to anyone reading it, and make your cause stand out. As a result, these are a fun alternative to banners or protest boards.
Cool heads is great for –
Parties and group party games
Role-playing activities and discussions
Supporting a cause
Making a bold unique statement
Great alternative for placards, banners and badges.
Covid-19. Who knew that 2020 would bring about such drastic changes to our lives. Lockdowns, work from home and the ever lingering fear of the dreadful corona virus. We are forced to look at our ways and we are more responsible than ever in keeping ourselves and our loud ones safe during this pandemic. As …
Many people who aspire to have a vibrant design career path often have no idea where to begin. Let’s say you’re a creative individual who is artistically inclined, and you’ve decided you want to continue on the path of design. You would be conflicted on which field of design to chose. Which colleges to apply …
Shanavas, Chief Designer at Gemklip, spoke at Avantika Designeering session conducted this month. Avantika University conducts Designeering Series as a marathon of sessions. Designers and technology experts share their stories on building products and services, across cities. This year’s session took place at 91springboard MG Road, Bangalore. Mr.Shanavas, along with other designers and technology experts …
A common misconception is that the design process and design thinking are both the same thing. People belonging to many different fields try to employ design thinking so that they can think more “creatively”. However, they end up following the design process. People belonging to fields other than design can’t benefit from this. What’s the …
Social Design
One of the lesser known areas in which design creates an impact is social issues. Gemklip has always believed in turning problems into opportunities. However, designing a Social Campaign / movement is a lot like designing a product – it is to turn a problem into an opportunity. This is one of Gemklip’s core principles.
Which cause to pick?
To begin with, we had to pick a cause. Some bane in society for us to tackle. For instance, a quick scan of our surroundings immediately reveals that smartphone addiction is on the top of that list.
” A dark consensus about screens and kids begin to emerge in Silicon Valley. I am convinced the devil lives in our phones and is wreaking havoc on our children” – The New York Times
” Helplines are flooded with calls from parents desperate to disengage their children from smartphones, so they can focus on their coursework” –The Hindu
” Raising awareness of ones own smartphone use can be the first step in the right direction of decreasing smartphone addiction.” – The Guardian.
How did we go about it?
We chose this problem – excessive screen time, and set to work. We launched the campaign first, at a school. A stall was set up during the Carnival at Oasis International School, Bangalore.
Some kids demonstrate to parents the harmful effects of screen time, and how to curb them. They were assisted by vibrant posters, flyers and wore Coolheads, a Gemklip product designed specifically for campaigns. Here’s how it went.
Service learning program on Smartphone Addiction.
What next?
Following the success of this campaign, we took “social design” to the Open Day of IISc (Indian Institute of Science, Bangalore). Similarly, another stall was set up at Ripples. Here, we handed out flyers and interacted with students and parents.
Coolheads – An eye-catching product for Campaigns and events.
Coolheads was a product designed in such a way that it is ideal for campaigns. Firstly, they are attention grabbing headbands that are easy to put on and manage. In addition, they shout out a clear message to anyone reading it, and make your cause stand out. As a result, these are a fun alternative to banners or protest boards.
Cool heads is great for –
Get Coolheads at the Gemklip Store now!
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