Problem and Opportunity: Two major opportunities we encountered with greeting cards were lead by its problems. – People throw away greeting cards after receiving them (colossal waste) – Physical greetings cards are losing its relevance due to digital media. (needs re-invention) We decided to work on these problems and convert these opportunities into products. The challenges were, firstly – how to make the greeting cards sustainable (relevant for a larger period of time rather than a few days after receiving them) and secondly – how to make the greeting card more innovative and interactive for the user. A lot of designs were experimented. Amongst all, the “pop up greeting card” stood out as really innovative. Below are few things to look up. This innovative pop up greeting card is flat packed such that it can get into an envelope. Design : Shanavas M S Material : 300gsm offset printed and die cut.